As much as I don't like my current phone service with T-Mobile, I have to admit this was a pretty original ad campaign. From what I understand they had "dance-off" tryouts and the winners were placed throughout this UK terminal and would join in the dance as it progressed. The public bystanders were all oblivious, and some actually join in at times. Fun advertising.
Tuesday, February 10, 2009
Creative Campaign
Posted by Mathias at 10:55 AM
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